「77號車庫」是一家汽车护理店,在品牌即将七周年的时候找到我们三非三为其升级品牌形象,客户希望新的品牌形象更为简约。
标志设计 ›› 宣传物料 ››
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经过讨论,大家都比较认同“77与车库结合”这个想法,数字本身就是一个易于记忆的符号,logo的最终形态就像一个被喷涂在车库门上的77,我们又在简约的框架下加入了合理的细节,使标志图形做到了“简约而不简单”,表现上借鉴涂鸦中的tag,并将其一直贯彻在应用中。
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门头设计简约,通过色彩对比和巨型logo增强视觉冲击力,而物料则根据不同的用途,在设计中包含了更多的细节,增强品牌的专业度和精细度。
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